Case study
BD Auto Detailing — Inbound Lead Qualification
BD Auto Detailing has run 1,697 conversations through its inbound lead qualification system since March 2025 — 80% handled automatically end-to-end, with first response in seconds.
1,697
conversations since March 2025, tracked in the client’s database
80% / 20%
handled automatically end-to-end / escalated for quotes
seconds
to first response after form submission
The problem
BD Auto Detailing sells window tint, PPF, and ceramic coating. Leads arrived through website forms, email, Facebook, and ad platforms, with no shared surface — every submission sat waiting for a person to open it, read it, and push it toward sales. Calls were missed or answered days later.
Before
- Lead lands in one of four inboxes
- Waits for a person to see it
- Calls missed or answered days later
After
- One channel
- Agent replies in seconds
- Qualifies in the same thread
- Booked on the calendar, CRM updated
- Sales opens the day with appointments already set
The system
The system pipes all sources into one channel. An agent talks to each lead directly — qualifying the ask, answering questions, and getting them scheduled. When it hits something it can’t resolve, it flags a human instead of guessing. Qualified leads are booked on the calendar and written to the CRM with the job details attached.
Lead arrives
Four intake sources
Agent replies
Within seconds
Qualifies the job
Scope and scheduling
Booked, CRM updated
80% of conversations
Flagged for a human
20%, quote needed
- Handled by the system
- Handed to a person
The rollout
The system launched in March 2025 and has carried the inbound workload since, with 1,697 conversations tracked in the client’s database to date. Work splits along a simple line: what the system can resolve end-to-end, it handles; a lead that needs a quote goes to a human.
Measured results
Since launch in March 2025, the system has processed 1,697 conversations, tracked in the client’s database.
It handled 80% of those conversations automatically end-to-end and escalated 20% to a human for quotes.
First response lands within seconds of form submission. Sales opens the day with appointments already set, not a queue to sort.
Each dot is roughly 17 of the 1,697 conversations
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